Freeze 24/7 Henri Bendel Mineral Launch Event

Freeze 24/7 is kicking off the official launch of their Freeze Minerals line (more info on it HERE) with an all-day event at Henri Bendels this Monday, April 6^th. Stop by to receive a free makeover, complimentary mini-facial and free skincare consultation; PLUS, get a free Freeze sampler bag of goodies with any $75 purchase.

Freeze Minerals were recently featured in the New York Post’s HAUTE LIST and the results were described as being “remarkable”–I’m definitely interested!

Freeze 24-7 Introduces Freeze Minerals

Freeze & Glow Basics Kit: Advanced Age-less Mineral Makeup SPF 18 ($85)

Freeze 24/7 has always been at the forefront of anti-aging skincare, so I’m pretty excited to see that they’re now expanding into mineral makeup! Implementing revolutionary Vita-Nutriplex Technology, this Freeze 24-7 Minerals claim to provide a 96% reduction in the appearance of fine lines, wrinkles, pore size, discoloration, and sun spots. Now I don’t have much in the way of wrinkles, sun spots, or any of that since I’m still relatively young, but if this product can reduce pore size by 96% (heck I’d be happy with 50%) sign me up!

So how does this stuff work? According to Freeze, the Vita-Nutriplex Technology combines the body’s natural muscle-relaxing agent, GABA, with Vitamin C Ester, Hyaluronic Acid, Soybean Extract and SPF 18 to hold moisture intact and form an elastic, invisible veil that significantly evens out skin tone, providing a soft, natural glow. I’m all for a truly hydrating mineral product as they seem to be ridiculously hard to come by, so definitely expect a review of this at some point!

The Freeze 24-7 & Glow Basics Kit ($85) includes: 2 mineral foundation shades, 1 bronze-to-glow, 1 cheeky highlighter, 1 total face brush, and 1 fix-it brush.