Archive for the 'mascara series' Category

Mascara Series Part 33: CoverGirl LashBlast Length Review & Photos

October 15, 2009
CoverGirl LashBlast Length ($7.49)

The Claim: Get a blast of long lashes all day! LashBlastLength’s patent-pending tapered brush and nylon lengthening formula combination work together to lengthen lashes that won’t flake or smudge. CoverGirl’s longest brush ever takes lashes up to 80% longer, while the unique Elasta-Nylon formula flexes without flaking so lashes hold their length all day. Preferred 4-to-1 over the leading lengthening mascara for flaking.

The Packaging: The slimness and sleekness that is LashBlast Length was a nice change of pace from the original LashBlast which I reviewed here, and the tapered bright yellow tube is just downright fun. The exterior of the tube has this nice texture to it and overall I’m a fan!

Click to enlarge!

The Brush: The brush is also a huge change of pace from the original LashBlast – while this one is rather long, it’s narrow and therefore very Asian-eye friendly and such a pleasure to use. It’s narrowness makes it perfect to maneuver into those corners of your eyes where your inner and outer lashes like to hide, and emphasizing those is really vital for a fully dramatic look. LashBlast Length’s brush successfully grabs, defines and elongates each and every lash without my ending up with mascara all over my upper eyelid.

Check out the rest of the review and photos of LashBlast Length on me after the jump!

The Formula: The formula is where my love for LashBlast Length really kicks in! So as most of you know, I’ve been a quest for a cheaper, non-smudging version of YSL’s Everlong for the longest time now and honestly nothing has even come close ~ except LashBlast Length! Now the definition isn’t quite as fabulous, nor is the length, but the formulas do feel quite similar going on. LashBlast Length has the same somewhat dry feeling formula that’s a breeze to work with and I can apply layer after layer without clumps or flakes.

One coat of this mascara really doesn’t do much for me, but after coats two and three I’m in long-lash heaven! If you’re looking for dramatic volume and a thick lush fan of lashes I’d turn elsewhere, but if your aim is to achieve super long fanned out lashes that won’t clump or flake (I did experience an almost negligible amount of smudging) and will feel fluttery soft all day, you really can’t beat this for the price.

Usage Tips: Alternate layers of LashBlast Length with your favorite volumizing mascara for a thick, impossibly long fringe of defined lashes that will have amazing natural lift (thanks to LashBlast Length).

The Verdict:
I’ve got to say that this is my favorite mascara purchase in quite awhile (notwithstanding two mascara reviews I have coming for you soon ~ thankfully I’m on a good mascara streak now!) and I was really surprised by how much I loved LashBlast Length! If you’ve got short, sparse lashes like me and are looking for something to draw out that length, LashBlast Length might just do the trick!

VALUE: 5/5
PRODUCT: 4.5/5

OVERALL: 4.5/5

Mascara Series Part 32: L’Oreal Telescopic Explosion Mascara Review & Photos

October 1, 2009
L’Oreal Telescopic Explosion Mascara
(officially available in November for $9.49)

The Claim: L’Oreal introduces new Telescopic Explosion Mascara to lengthen, thicken and separate 100% of lashes, even hard-to-reach corner lashes! The patented Flexi-Globe Brush applies from every angle for a spectacularly fanned-out look.

The Packaging: For some reason I just wasn’t too fond of the packaging on this one. Yes I get that it’s cleverly designed to look like a telescope and the black and red are certainly eye-catching, but something about this just says “ugly” to me, but that’s just my opinion.

The Brush: Oh the brush – I know this is what you’ve all been waiting to hear about. I’d say Telescopic Explosion’s applicator is pretty darn similar to the one on Givenchy’s Phenomen’eyes, with the exception being that L’Oreal’s looks a bit malnourished in comparison. So that causes this malnourished appearance? Well L’Oreal’s Telescopic Explosion wand has some nice length to it in comparison to Phenomen’eyes’, and the “ball” on Telescopic Explosion is a little more ovular than Phenomen’eyes, which is a true sphere.

Performance-wise they’re very similar though ~ I still loved the fact that I could reach every last lash in the inner and outer corners of my eyes and easily coat my lower lashes, and I still hated the fact that the ball wand seemed prone to push my lashes together causing the single mega-lash look.

Hear my thoughts on the formula and see some photos of me wearing Telescopic Explosion after the jump!

The Formula: So the formula is where Telescopic Explosion really diverges from Phenomen’eyes (both the original and the Effet Extension) . The original Phenomen’eyes was too wet and Effet Extension wasn’t quite dramatic enough, but Telescopic Explosion’s formula is actually well…good. It’s not great, but it’s really quite solid. It provides some decent length and definition with just one coat which I appreciate since Effet Extension really didn’t look like much of anything after just a single coat.

What I love most about this formula is the natural lift it provides for your lashes. It really doesn’t hold a curl well at all, but I don’t feel the need to curl as the shape of the applicator coupled with the formula really give your lashes an uplifted look even without curling. I experience little to no flaking or smudging, and while the formula does clump a little after multiple coats, it’s nothing I can’t work with.

Usage Tips: Layer this under a coat or two of CoverGirl’s new LashBlast Length mascara a lush fan of fluttery soft lashes that have fabulous natural lift and amazing length.

The Verdict:
At 1/3 of the price of Givenchy’s Phenomen’eyes and with (dare I say it) a better formula as well, I’d say try this if you’ve been dying to get your hands on Phenomen’eyes but just haven’t been able to stomach the price. It’s not a fantastic mascara by any means but it is quite good and I can almost guarantee that it’ll kill your Phenomen’eyes lemming in one form or another!

VALUE: 5/5

OVERALL: 3.75/5

Mascara Series Part 31: Urban Decay Skycraper Multi-Benefit Macara Review & Photos

September 8, 2009
Urban Decay Skyscraper Multi-Benefit Mascara ($22)

The Claim: Six-in-one Skyscraper Mascara lengthens, strengthens, thickens, brightens, separates and curls lashes. A flexible, new generation brush grabs and separates every lash, while deluxe ingredients like panthenol, vitamins C & E and silk protein help condition, strengthen and protect, with no flaking. Lashes are long, strong and feather-soft.

The Packaging: Skyscraper Multi-Benefit comes in a gorgeous, velvety-feeling matte touch tube embellished with a hand-drawn midnight purple design. The packaging was really a delight for the senses!

The Brush: When I saw the applicator on this mascara, I immediately thought of my dearly loved YSL Everlong (review HERE), and so of course I purchased Urban Decay’s Skyscraper Multi-Benefit Mascara in the hopes that it could serve as a cheaper alternative. And while the brushes do look quite similar in person and in the photos, for some reason this one just doesn’t give me the amazing definition that Everlong does. It’s still quite the nice macara brush – it defines and separates the lashes quite well – it’s just not as good.

The Formula: The formula was a little disappointing for me. It is indeed feathery soft and lightweight and it builds nicely on the lashes, but I would’ve appreciated a little more length and volume and a lot more curl. Again the formula is similar to Everlong’s, right down to the lash-loving ingredients that are meant to promote healthier lashes, but my lashes lacked the stunning length I’m able to achieve with Everlong. One coat of Skyscraper really didn’t do much for me ~ what you’re seeing in the photos below is 3 coats. I experienced zero flaking or clumping and only a tiny bit of smudging, making this a nice run-of-the-maill mascara, but there was just no wow-factor to it for me.

The Verdict: Urban Decay’s Skyscraper Multi-Benefit is less skyscraper and more two story building. It makes a great everyday mascara, but on those nights you’re looking for a little more drama to really make your eyes pop, this isn’t going to cut it. I did quite like it though, and it gets high marks from me for the beautiful packaging!

RATING: 3.5/5

Mascara Series Part 31: L’Oreal Paris Extra-Volume Collagen Mascara Review & Photos

September 3, 2009
L’Oreal Paris Extra-Volume Collagen Hydra-Collagen Volumizing Mascara ($7.95)

The Claim: Captivate with 12x more volume, instantly! Discover your lushest, most luxurious lashes ever. Our unique formula has hydra-collagen and the instant-impact brush build breathtaking volume fast.

The Packaging: At first glance Extra Volume Collagen looks to be just another sleek black tube, but there are enough subtle variations that make it stand out in terms of the packaging. I really like the chic lucite-like bit added to the top of the tube.

The Brush: L’Oreal boasts that their “instant-impact” brush is 50% bigger than a conventional mascara applicator to build volume faster, but I’m not entirely sold on it. First of all, instant impact my butt! One coat of Extra-Volume Collagen does next to nothing for me. I’m also not a fan of big just for the sake of big – the bristles on this brush do little to lengthen, separate or define. It’s not a terrible brush, but it’s just decent at best.

The Formula: So let me just start off by saying that I’ve never been this torn on a mascara’s formula before. Here’s the thing – I hapen to think that this mascara looks pretty fabulous on, especially for the price point, but there are so many little things that bother me about it. As I mentioned above, one coat does absolutely nothing for me, but two coats and it’s va-va-va voom lashes with gorgeous volume and good length (this completely kills my curl though). So my issue with the formula? Well it’s horribly, digustingly, repulsively crusty and clumpy. It feels a little crunchy going on, with little lumps being deposited here and there along the length of my lashes, and the feeling of the mascara wand kind of scraping through these lumpy bits is just gross; and of course it only gets worse with subsequent coats. Yet somehow the overall once the mascara’s dry actually looks quite good, especially with the super-blackness of the formula.

It also flakes a little and smudges on me (and forget about crying – any dampness and this stuff slides right off), irritating my contacts.

The Verdict: While I’m bordering on loving how this mascara looks on me after 2-3 coats, I don’t think I’d repurchase as the feeling of applying it is akin to the sound of nails across a chalkboard for me, plus I just don’t have the time or patience to whip out a lash comb each and every morning.


Mascara Series Part 30: Givenchy Phenomen’eyes Effet Extension High-Precision Panoramic Mascara Review & Photos

August 16, 2009
Givenchy Phenomen’eyes High-Precision Panoramic Mascara ($28)

See my review of the original Givenchy Phenomen’eyes Mascara HERE.

The Claim: A mascara with a spherical brush and a new-generation formula that coats each lash and dries quickly for an immediate lengthening effect. Expert and tiny, the brush skillfuly reached the remotest corners, gliding smoothly from lash to lash and base to tip. The secret of this mascara’s high-definition lengthening power lies in its extending and fixing: It strikes the perfect balance between the formula’s elasticity and drying time. The result is bat-worthy lashes with a panoramic effect.

The Packaging: Givenchy’s new Phemon’eyes Effet Extension comes in the same packaging as the original Phemone’eyes, just with the words Effect Extension encircling the top of the tube. The Givenchy tube is a lot shorter and stubbier than conventional mascara tubes and has a nice heft to it that makes it enjoyable to grasp and use. All in all it’s relatively simple yet elegant – and nothing beats the uniqueness of the applicator inside!

The Brush: I’ve already said my piece on the ball-shaped Phenomen’eyes applicator HERE, which people say reminds them of a sea urchin or some type of medieval torture device, so I’ll keep this short and sweet. This patented ball applicator made of flexible elastors has its pros and cons. On the bright side it really allows you to reach every last lash, including those hard to reach ones on the inner and outer corners, and it allows you to focus on smell segments with ease. The con is that you are working in small segments, meaning mascara application takes a good deal longer than I’d like. One other thing I dislike is that whenever I pull the applicator out there a huge glob of mascara stuck on one end, but thankfully the ball-applicator does a great job of evenly distributing the product.

The Formula: I know you’re going to ask me how this is different from the original Phenomen’eyes formula, and you can expect a detailed breakdown sometime within the next 24 hours or so, so for the time being I’m just going to focus on the Effet Extension formula. Effet Extension, true to its name, really does a great job of lengthening the lashes. For me it doesn’t hold much of a curl at all, but I can get a decent amount of volume and really beautiful length using this formula. It also dries very quickly, which can work both for and against you. Its quick drying time means you really don’t need to worry about this smudging on you, but the downside is that you’ll want to apply additional coats while it’s still somewhat wet since applying additional mascara on top of the already dry formula will lead to clumpiness/spideriness. The overall look is nice, but I always find myself wishing for a little more clean definition with this one.

The Verdict: It takes a little more work and effort than I’d like, but Givenchy’s Phenomen’eyes Effet Extension is very successful in giving me super-long, fluttery lashes that don’t smudge or flake, yet remove easily with water and some face wash. Coupled with the novelty of the brush I’d say this one is worth checking out if you’ve been interested in trying it, although it’s not one of those “rocked my world” mascaras.

RATING: 3.75/5

Read Parts 1-29 of the Mascara Series here! I’ve also added a “Mascara Series” tab up top so you have easy access to it at all times!

Mascara Series Part 29: Lancome Hypnôse Drama Instant Full Body Volume Mascara Review & Photos

August 13, 2009
Lancome HYPNÔSE DRAMA Instant Full Body Volume Mascara in Excessive Black ($24.50)

The Claim: Hypnôse Drama creates full body, high-volume lashes in a single stroke. The full contact brush, with its S-shaped curve, grasps and loads lashes for a fanned out, eye-popping, full body fringe. It works magic on tiny lashes. Even dramatizes corner lashes other brushes miss—or worse, mess. Lancôme’s luxurious new texturizing complex features highly saturated waxes and intense black pigments for maximum lash volume. The triple coating system with caring Pro-Vitamin B5 delivers a fluid and creamy application to quickly and easily build big, battable lashes.

The Packaging: I’m generally not too impressed by Lancome’s non-limited edition packaging, but I do always appreciate the raised rose design they have on their mascara boxes ~ very pretty! The Hypnôse Drama tube is actually rather sexy – it curves and dips in all the right places, mimicking the S-curve of the brush housed within.

The Brush: Hypnôse Drama’s brush is what suckered me into purchasing this mascara. As you know, I’m all about trying out new mascaras, and when a company releases a brush design that I haven’t seen before, all hope is lost. In practice, the S-shaped curve design creates much the same effect that a curved wand does; the brush molds to fit the contour of your eye a little better and helps to give you lashes some extra lift. Unfortunately the bristles don’t quite do it for me – they do indeed load the lashes with mascara as Lancome claims, but this comes in the form of depositing large blobs of mascara along my lashes and then not being able to work out the clumps or provide much definition.

The Formula: Based upon Hypnôse Drama’s claim to be able to quickly build long, lush lashes I was expecting great things but was sorely disappointed. The formula is indeed intensely black, but that’s pretty much the only positive that I can find. Hypnôse Drama has a very very wet, somewhat mousse-like formula that globs onto the mascara wand and then sort of sits on your lashes, forming unattractive clumps that are difficult to work out. The wetness means that should you blink while applying your mascara or for a good period of time afterwards, you’ll end up with raccoon eyes. The formula flaked on me, smudged a little, and didn’t hold a curl (although it did provide some nice lift thanks to the S-brush). I was able to achieve some decent length with this, and I will say the volume was nice, but I can’t advocate purchasing a mascara that creates volume by gluing lashes together to create a spindy, spidery mess.

Here’s a close-up of one eye so that you can see the messiness/clumpiness I’m talking about. I worked hard to create an even application and this was the result.

The Verdict: I really really wanted to love Lancome’s Hypnôse Drama as it’s not terribly priced, has a cool brush, and basically sounds like it would be the most amazing mascara ever, but it just wasn’t meant to be. I know it actually doesn’t look too terrible in the photos above, but in person it was messy and clumpy and just not the mascara for me! I have seen a bunch of rave reviews on this particular mascara so you may be able to make it work for you, but I definitely won’t be going back to it until they improve the formula.

RATING: 2.5/5

Read Parts 1-28 of the Mascara Series here! I’ve also added a “Mascara Series” tab up top so you have easy access to it at all times!

Mascara Series Part 28: Fresh Supernova Mascara Review & Photos

July 25, 2009
Fresh Supernova Mascara ($25)

The Claim: Get the ultimate dramatic lash with this conditioning mascara enriched with panthenol, protective linden extract, and nourishing meadowfoam oil. The rich formula thickens, extends, and delivers an ultra-glossy finish in one coat. Lashes are scientifically proven to have 34% more eye-opening curve after applying Supernova.

The Packaging: Lately I seem to have become even more packaging-obsessed than usual, and this is definitely one cute mascara! The tube is a nice matte black (I’m loving matte mascara tubes lately) with a fun contrasting white pattern. I really like it!

The Brush: The brush is nothing too special: it’s comprised of your conventional mascara wand bristles, evenly spaced apart, and it gets the job done but doesn’t do anything extraordinary.

The Formula:
I kind of like that Fresh decided to focus on the mascara’s formula rather than going over the top with the applicator, although the formula could still use a bit of tweaking. The beauty of Fresh’s Supernova formula is in its lightness; there’re days where I’ve applied 4-5 coats of this stuff and I still can’t tell that I’m wearing mascara, it’s that light and flexible. Supernova coats lashes in a glossy, deep black layer of mascara while providing beautiful length and lift to the lashes. The volume is mediocre at best, but there’s definitely some there unlike Givenchy’s Eye Fly which was super super wispy. I don’t find that this mascara holds a curl very well, but it does provide some really nice lift to my normally sad, droopy lashes which I love.

This would make a great everyday mascara as removal is also a breeze except for one small factor: it smudges — like crazy! It doesn’t clump or flake and it’s definitely non-irritating, but after two or so hours of wearing this mascara I definitely notice the onset of raccoon eyes.

The Verdict: Fresh’s Supernova is one of the lightest lengthening mascaras that I’ve tried to date, so it’s pretty tragic that it smudges so quickly. The shiny patent look and soft length it gives my lashes is beautiful, but it lacks the drama I look for in my mascaras and seems a bit overpriced at $25.

RATING: 3.5/5

Read Parts 1-27 of the Mascara Series here! I’ve also added a “Mascara Series” tab up top so you have easy access to it at all times!

Mascara Series Part 27: Majolica Majorca Lash Expander Frame Plus Review & Photos

July 14, 2009
Majolica Majorca Lash Expander Frame Plus ($15.20 on Sasa)

The Claim: Shiseido’s MAJOLICA MAJORCA Lash Expander Frame Plus wears firmly and evenly on lashes, creating separated lashes with a long-lasting finish. The secret behind these glamorous lashes is a revolutionary double-sided brush and lash-lengthening fibers: the comb brush helps lengthen lashes while the spiral brush works to enhance the volume of lashes for a surprising eye-liner look. (LOL please excuse the bad Engrish here–I fixed it up as best as I could without changing the meaning too much)

And on a side note while you may not think that this fits into today’s drugstore theme, it actually does since this is one of Shiseido’s drugstore lines in Japan! 🙂

The Packaging: I’ve decided to add a new ‘packaging’ subheading to my Mascara Series because some mascaras are just too beautiful for me to forgo mentioning their smile-inducing exteriors. Part of the reason that I love Asian cosmetics so much is that regardless of whether they’re cheap or mind-bogglingly expensive, they’re always beautifully packaged. The MM Lash Expander Frame Plus comes in a sleek black and gold plastic tube that’s easily one of the prettiest mascaras I won. I appreciate how easily differentiated this is from my millions of other black mascara tubes (when you own as many as I do it’s hard to tell them apart) thanks to the gold emblem on top of the cap which I just love to pieces.

Close-up of the top.

The Brush: A major part of what differentiates the original Lash Expander (my first ever mascara series review!!) from Lash Expander Frame Plus is the wand – Frame Plus basically implements the original Lash Expander brush design but with an additional side. Frame Plus’ double-ended comb-style applicator has spiraled side (the top portion in the photos below) for coating the lashes and depositing length & volume-building fibers, and a comb (the same comb the original Lash Expander has) for lengthening and defining each lash.

Majolica Majorca’s comb applicator is fabulous for depositing mascara and combing out any clumps you may get, but it’s a little messy. I always seem to manage to get mascara along my upper lash line/eyelid area, messing up my eyeshadow. I find that the best way to use the applicator is to glob on the fibers using the spiral end, then comb out using the comb end, then repeat until I get a look that I like.

Close-up of the applicator. If you click the photo to enlarge you’ll be able to get a better look at all the little fibers clinging to the wand.

The Formula: Frame Plus (unlike the original Lash Expander) is a fiber mascara, meaning the formula contains a multitude of tiny little fibery bits that, once deposited on your lashes, cling on for dear life creating the illusions of longer lashes. Frame Plus is absolutely amazing for holding a curl and the fibers create some nice (albeit rather sparse and spindly) length, but it’s severely lacking in the volume department so unless the look you’re going for is long, super wispy lashes you may be disappointed. The original Lash Expander had a thicker formula that sculpted your lashes to newfound heights in terms of length and volume, but Frame Plus lacks this key attribute.

On the plus side, while I usually find fiber mascaras to be very irritating for my sensitive eyes (the fibers fall off, land on my contacts and drive me nuts), these fibers tend to stay put very – due in part to the fact that Majolica Majorca mascaras are next to impossible to remove. I’m still inclined to like Frame Plus for the slightly ethereal wispy-lashed look it gives me, but when I’m going for some serious drama this is definitely not what I reach for.

The Usual Eye Photos: I just wanted to explain (for those of you who’re newer to the mascara series) that I always take three eye shots of each mascara for the series – one straight on with eyes open, one with eyes shut, and one from underneath with eyes open so that you can get a better look at length/volume.

The Conclusion: If you have thick lashes and you’re just looking for some amazing curl (nothing holds a curl better than a Majolica Majorca mascara), beautiful wispy length and a stay-put-through-a-hurricane formula, Majolica Majorca’s Lash Expander Frame Plus would be great, but if you’re like me and really love the look of lush, thick lashes this is a little disappointing. And if you do decide to give this a shot, please please pick up a bottle of Clean & Clear’s Soothing Eye Makeup Remover (review HERE) or you’ll be wearing this mascara for the next week or so.

I just had to add that while it sounds like I’m being pretty tough on this mascara, I actually do like it quite a bit. I always get compliments on my eyes when wearing this as it really opens them up and it’s all around really nice, I just think it could be better :).

RATING: 3.75/5

Read Parts 1-26 of the Mascara Series here! I’ve also added a “Mascara Series” tab up top so you have easy access to it at all times!

Mascara Series Part 26: Fairy Drops Mascara Review & Photos

April 22, 2009
Fairy Drops Mascara ($13.90)

The Claim: FAIRY DROPS Mascara’s brush is particularly designed. Lumpy brush ensures perfect contact with every lash for volume, curly and no clump eyelash look. Water-proof formula works to resist water, sweat and sebum. Long-lasting wear is guaranteed.

The Brush: You have no idea how long my quest has been for this ‘lumpy’ Fairy Drops Mascara applicator. I lusted after this mascara for years before Sasa recently started carrying it, and then my friend ended up going to Japan so I just asked her to pick it up for me as part of this haul. I even resorted to trying Rimmel’s Sexy Curves Mascara (review HERE) in the hopes that it’d wow me, but I was sorely disappointed by it.

So the real Fairy Drops Mascara brush is a densely bristled, oddly shaped little thing that consists of three rounded segments. The inner two segments are like two round balls, and the outer segment has more of a ovular shape. You can really feel how densely placed the bristles are when you apply this mascara, and it may seem gimmicky but it really works for me! The shape really allows me to reach and capture every little lash, and the ovular outer portion is great for singling out those inner and outer lashes and for focusing on specific areas of the eye. I’m so happy to have finally found this!

The Formula: Japanese mascaras are always a love/hate thing for me. They tend to look fabulous on, give me wonderful curl, and last forever, but the fact that they’re virtually impossible to remove is a huge negative factor for me. So how does Fairy Drops stack up?

Well let’s see–the curl I get with this is just gorgeous. Once I’ve curled my lashes and applied this mascara, the curl isn’t going anywhere; you can wake up the next morning and your lashes will be just as curled as they were when you first applied Fairy Drops. The length and volume are above average but not amazing, although definitely buildable. Plus this mascara feels really light on–like you’re not wearing anything. And naturally this mascara doesn’t clump, smudge or flake–three major no-no’s for me!

But the true test of course is how hard is this stuff to remove? I won’t say that it’s easy, but it’s definitely MUCH less stubborn than my Majolica Majorca Lash Expander, which while gorgeous on, becomes the bane of my existence once it comes time to remove it (and it’s also a pain in the butt to apply). I can actually remove this that same night, whereas the MM stays on my lashes for days.

My lashes may look shorter than usual in this photo, but that’s only because of the curl.

The Verdict: I think I love this mascara! The packaging is super super cute and girly, the price is spot on, you can have it shipped to the US, it doesn’t smudge, clump or flake, and most importantly it holds a curl amazingly well and gives me beautiful, natural-looking fanned out lashes. To be honest though I think a large part of this mascara’s allure, at least to me, is pure cuteness though =X.


Related Posts:

  • Check out the rest of the Mascara Series by clicking on the Mascara Series tab up on the menu bar!

Mascara Series Part 25: CoverGirl LashBlast Luxe Shimmery Volumizing Mascara Review & Photos

April 20, 2009
CoverGirl LashBlast Luxe Shimmery Volumizing Mascara in Black Platinum ($8.49 give or take )

The Claim: Get a blast of volumized lashes with a hint of luxurious shimmer with the biggest brush ever from CoverGirl! LashBlast’s volume-boosting formula and big brush give you big, bold luxurious lashes.

The Brush: CoverGirl’s LastBlast is known for its jumbo-sized, not so small-eyed-people-friendly brush which contains a plethora of rubbery bristles. It’s great for fanning out the lashes and creating nice, even definition, but it’s also a clumsy-person hazard because it is so large. I do quite like the brush in that it stretches out every lash, creating nice length and separation, but on smaller Asian eyes it can also create quite the mess. And yes Max Factor’s 2000 Calorie Extreme Lash Plumper Mascara does have a very similar brush, but trust me these mascaras are actually quite different!

The Formula: LashBlast Luxe is the pretty much the original LashBlast formula (which contains ‘spherical wax’ particles which act as spacers to help create a beauty fan of lashes) with the addition of shimmer. So I was pretty sad to find that while this does come in a pretty pink tube (the original comes in an orange tube), the shimmer was essentially non-existent. Instead, Black Platinum just looks to be a less black version of the regular LashBlast, and I really don’t see any shimmer or sparkle at all.

LashBlast does provide nice length, decent curl and volume, and very pretty definition without smudging or flaking, but nothing about it wows me as it’s just not particularly spectacular in any given department. While people may say that Max Factor’s 2000 Calorie Extreme Lash Plumper (review HERE) is just a LashBlast wannabe, to me it distinguishes itself with its phenomenal volume and buildability.

The Verdict: CoverGirl’s LashBlast Luxe is an all-around solid mascara, but if you’re expecting some shimmer or sparkle, you’ll be disappointed. I say stick with the original if you like a more dramatic look since Black Platinum is definitely less black than I would’ve liked, but I do recommend LashBlast if you’re looking for an affordable mascara that will give you a little bit of everything~length, volume, curl, and definition. I wasn’t amazed, but I most definitely wasn’t disappointed either.

RATING: 3.5/5