Introducing DEX Modern Minerals

October 19, 2009


Inspired by NYC’s fashion industry and music-filled nightlife, DEX Modern Minerals introduces a runway-and-street inspired line of modern mineral makeup that is natural but never neutral. This edgy, runway-inspired line combines the benefits of long-term anti-aging results with cruelty-free, hypo-allergenic and eco-friendly products that are just exploding with color.


Creator Dexter Phillip (who happens to have studied journalism at my alma mater) says that he created DEX Modern Minerals in response “to the fact that the beauty industry was lacking a professional line of ‘camera-ready’ mineral makeup that was also fun and colorful while not damaging the skin.” And judging by his celebrity following (which includes Carrie Underwood, Vivica Fox, Kelly Ripa, Rihanna, Jennifer Hudson and Alicia Keys), he’s been pretty successful in his endeavors.

The entire DEX range of products contains a restorative peptide complex meant to maximize skin’s regenerative properties while acting as a wrinkle reducing agent.


Named after iconic NYC streets (such as Wall Street Onyx, High Line Metallic Blue and Schubert Alley Cantaloupe), historic musical neighborhoods (Harlem Nights Sapphire, The Met Star White, Rockefeller Gold), idyllic NY getaway spots (Sag Harbor, Montauk) and even a few notorious nightclubs (Limelight, Studio 54) that Dex himself lived through and loved, this mineral makeup line really seems to capture the vibrant energy that is so NY.

I have a major soft spot for NY-themed brands (hence my love for Bond No. 9, which of course also stems from the fact that their fragrances are deliciously complex) and I can honestly say that the DEX eyeshadows are truly the best mineral shadows I’ve tried to date. Stay tuned for the reviews and swatches!

Availability: DEX Modern Minerals are available online at www.dexnewyork.com as well as at the Dex Beauty Atrium flagship location in NYC (224 West 30th Street). The line is also carried at select Maria Martin boutiques around the country and at PIR in Canada.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: