TEMPTU at Mercedes Benz Fashion Week 2009

September 18, 2009
TEMPTU for Reem Acra

Temptu, the leader in professional makeup, was backstage at New York Fashion Week’s Spring 2010 Shows, leading the way with trendsetting beauty and revolutionary new makeup techniques. For spring, the boldest beauty statement was flawless skin and fresh-faced accents of shimmer and color, with Temptu’s high-definition, airbrush makeup defining the looks at Reem Acra, Max Azria and Lorick.

The Reem Acra Look: The debut of Reem Acra’s Spring 2010 Ready-to-Wear Collection lived up to the internationally-renowned designer’s reputation for elegance and glamour. Makeup Artist Maxine Leonard led the Temptu Pro Team in creating a natural look to offset the collection’s extravagance of bright colors and heavily adorned jewelry. The team used Temptu S/B Airbrush Foundation to achieve a clean, natural look on the skin, with Temptu S/B airbrush makeup in Champagne Shimmer and Blush to create a youthful flush and drama.

TEMPTU for Max Azria

The Max Azria Look: For Spring 2010, Max Azria introduced a clean and sleek collection of elegance that incorporated neutral, solid colors with post-modern touches. Makeup Artist extraordinaire Lisa Butler’s approach to the makeup was to create a soft, subdued, and fresh look to complement the collection’s uncomplicated sophistication, “We wanted the girls to look as fresh and natural as possible,” said Butler.


TEMPTU for Max Azria

To achieve this level of minimalistic elegance, Butler used the TEMPTU AIRbrush Makeup System, with the AIR Pod Highlighter in Champagne to add light and sheer accents underneath the brow bone, around the sides of the eyes, on top of the cheeks, and on the lips with a touch of clear mascara to lift the eyebrows. The simplicity of this look saw no other additional makeup. “Using airbrushing as an application technique really pulled the essence of natural beauty together,” said Butler. “It provides light, natural-looking coverage while adding dimension to the face.”

TEMPTU for Lorick

The Lorick Look: Airbrushed champagne shimmer on cheekbones and temple created contour and drama, while accents such as teal and black eyeliners set the stage for the individual looks. A common ingredient in all three beauty presentations? Champagne Highlighter – Spring’s fast growing trend, which McCary applied using the Temptu AIRbrush Makeup System and AIR Pod Highlighter in Champagne to complete each look.

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