Illamasqua Now @ Sephora…Sort Of

July 22, 2009
Known for their intense colors and dramatic makeup, Illamasqua is your go-to brand for nighttime makeup—whether it’s an evening out at the opera or the dance club. Conceived amidst the dark drama of Berlin in the 20s, Illamasqua was developed by professional makeup artists and launched in 2008 in the U.K. Embraced by celebs and alternative cultures alike, their colors allow you to express your most daring, boldest, and most intense sides with professional nighttime makeup that’s richly pigmented and long lasting. Are you ready to release your night-vixen alter ego?

Illamasqua, touted as the UK MAC, was slated to launch online at Sephora.com sometime today, but it seems that they’re running abit behind. I’ve been waiting for this all day to place my order, but it looks as if they’re still not 100% done — the brand page is now up HERE but none of the product links are working yet. Hopefully everything will be fully operational by tomorrow morning!

On a related note, this is also supposed to launch on July 31st or so at Sephora’s new flagship store in Times Square – something that’s news to me. From the quick search that I did online, this store isn’t even open yet. I’m excited for its opening though since I work in the area!

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