Sexy Hair Soy Renewal Nourishing Styling Treatment ($19.95 for 4.2 oz)
I tend not to use too many products in my hair, so I love Soy Renewal for its versatility. You can use it daily as an anti-frizz treatment and heat protectant, but it also makes a rather amazing intensive masque. In addition, it speeds up drying time and helps to revitalize damaged hair, all while moisturizing your tresses to increase manageability and protect against environmental stresses.
Here’s a tip from Sexy Hair’s Creative Artistic Director Rafe Hardy:
You’ll get amazing results when you add to damp hair before styling because Soy Renewal adds moisture, controls the cuticle and provides thermal protection from hot styling tools. You can also cocktail it with your favorite gel or mousse for added control and a quicker blow dry, or mix with any leave-in or deep-penetrating conditioner to enhance the conditioning benefits that Soy proteins and Argan oil provide.
I’ve been using this stuff in my hair nearly every day for weeks and I’ve definitely noticed an increase in elasticity, reduced drying time and increased shine, all of which I’m thrilled with. I will warn that Soy Renewal needs to be used extremely sparingly – on my below shoulder length hair I use only the tiniest drop rubbed between my hands and then worked through. Go overboard and you could end up with weighed down, greasy-looking hair which is never pretty. My favorite thing to do though is to pile on the product late at night (on dry hair) before going to bed ~ my hair looks amazing the next day!
December 8, 2009 at 2:53 pm
We have started carrying this product at my salon. I'm glad it got a good review. $20 might seem steep to some for a product, but since you can get so many different uses out of it, the money is well spent. I'm glad you put on here how much of the product to use. Most people don't realize that salon products are way more concentrated than the typical drugstore brand and a little really does go a long way.
December 9, 2009 at 4:50 pm
Hey Mary!I really do think it's pretty affordable for the amount of product you get, especially since you really need so little and the bottle will last forever. This stuff is definitely super concentrated!