Mascara Series Part 27: Majolica Majorca Lash Expander Frame Plus Review & Photos

July 14, 2009
Majolica Majorca Lash Expander Frame Plus ($15.20 on Sasa)

The Claim: Shiseido’s MAJOLICA MAJORCA Lash Expander Frame Plus wears firmly and evenly on lashes, creating separated lashes with a long-lasting finish. The secret behind these glamorous lashes is a revolutionary double-sided brush and lash-lengthening fibers: the comb brush helps lengthen lashes while the spiral brush works to enhance the volume of lashes for a surprising eye-liner look. (LOL please excuse the bad Engrish here–I fixed it up as best as I could without changing the meaning too much)

And on a side note while you may not think that this fits into today’s drugstore theme, it actually does since this is one of Shiseido’s drugstore lines in Japan! šŸ™‚


The Packaging: I’ve decided to add a new ‘packaging’ subheading to my Mascara Series because some mascaras are just too beautiful for me to forgo mentioning their smile-inducing exteriors. Part of the reason that I love Asian cosmetics so much is that regardless of whether they’re cheap or mind-bogglingly expensive, they’re always beautifully packaged. The MM Lash Expander Frame Plus comes in a sleek black and gold plastic tube that’s easily one of the prettiest mascaras I won. I appreciate how easily differentiated this is from my millions of other black mascara tubes (when you own as many as I do it’s hard to tell them apart) thanks to the gold emblem on top of the cap which I just love to pieces.

Close-up of the top.

The Brush: A major part of what differentiates the original Lash Expander (my first ever mascara series review!!) from Lash Expander Frame Plus is the wand – Frame Plus basically implements the original Lash Expander brush design but with an additional side. Frame Plus’ double-ended comb-style applicator has spiraled side (the top portion in the photos below) for coating the lashes and depositing length & volume-building fibers, and a comb (the same comb the original Lash Expander has) for lengthening and defining each lash.

Majolica Majorca’s comb applicator is fabulous for depositing mascara and combing out any clumps you may get, but it’s a little messy. I always seem to manage to get mascara along my upper lash line/eyelid area, messing up my eyeshadow. I find that the best way to use the applicator is to glob on the fibers using the spiral end, then comb out using the comb end, then repeat until I get a look that I like.

Close-up of the applicator. If you click the photo to enlarge you’ll be able to get a better look at all the little fibers clinging to the wand.

The Formula: Frame Plus (unlike the original Lash Expander) is a fiber mascara, meaning the formula contains a multitude of tiny little fibery bits that, once deposited on your lashes, cling on for dear life creating the illusions of longer lashes. Frame Plus is absolutely amazing for holding a curl and the fibers create some nice (albeit rather sparse and spindly) length, but it’s severely lacking in the volume department so unless the look you’re going for is long, super wispy lashes you may be disappointed. The original Lash Expander had a thicker formula that sculpted your lashes to newfound heights in terms of length and volume, but Frame Plus lacks this key attribute.

On the plus side, while I usually find fiber mascaras to be very irritating for my sensitive eyes (the fibers fall off, land on my contacts and drive me nuts), these fibers tend to stay put very – due in part to the fact that Majolica Majorca mascaras are next to impossible to remove. I’m still inclined to like Frame Plus for the slightly ethereal wispy-lashed look it gives me, but when I’m going for some serious drama this is definitely not what I reach for.

The Usual Eye Photos: I just wanted to explain (for those of you who’re newer to the mascara series) that I always take three eye shots of each mascara for the series – one straight on with eyes open, one with eyes shut, and one from underneath with eyes open so that you can get a better look at length/volume.




The Conclusion: If you have thick lashes and you’re just looking for some amazing curl (nothing holds a curl better than a Majolica Majorca mascara), beautiful wispy length and a stay-put-through-a-hurricane formula, Majolica Majorca’s Lash Expander Frame Plus would be great, but if you’re like me and really love the look of lush, thick lashes this is a little disappointing. And if you do decide to give this a shot, please please pick up a bottle of Clean & Clear’s Soothing Eye Makeup Remover (review HERE) or you’ll be wearing this mascara for the next week or so.

I just had to add that while it sounds like I’m being pretty tough on this mascara, I actually do like it quite a bit. I always get compliments on my eyes when wearing this as it really opens them up and it’s all around really nice, I just think it could be better :).

RATING: 3.75/5

RELATED POSTS:
Read Parts 1-26 of the Mascara Series here! I’ve also added a “Mascara Series” tab up top so you have easy access to it at all times!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: