Urban Decay’s Awesome New Lineup!

July 6, 2009
Urban Decay Ink for Eyes ($22)
It’s everything you want in a cream eyeliner! More precise than a pencil, more forgiving than a liquid, this super-smooth formula offers more control, play time, and buildable coverage than your average liner.

What’s our secret ingredient? Nylon 12! This high-tech polymer decreases drag for flawless application (no skips or smears), while softening and absorbing excess oil. Color glides easily and stays true all day long. And, the formula is paraben-free!

I”ma huge fan of cream liners – they make for easier application, are usually longer lasting than liquids or pencils, and of course they’re fun to work with. Couple that with the fact that Urban Decay’s 24/7 liners are some of the best out there and I really have high hopes for this one. I’ll be checking this out when it launches at Sephora!


Eyelash Primer Potion ($17)
Wave this magic wand before your favorite mascara for lashes that appear thicker, longer and stronger… right before your very eyes. Tiny fibers band together, cling to every lash, and construct towers of Babel… reaching for heavenly lashes. Just apply Eyelash Primer Potion, then apply your favorite mascara as usual. Your lashes will look fake, but the magic is real.


Lip Primer Potion ($20)
Prepare your lips for the day ahead. Our invisible primer lays a silky foundation for your favorite lipstick or gloss. Color is truer, applies smoother, lasts longer, and will not fade or feather. The easy-glide formula feels velvety-soft, without the drying feeling often associated with long-lasting lip color.

The formula includes SPF 15 (yay!) and moisturizing Vitamins A, C and E for a primer that protects and perfects. And, our pretty roll-up tube and slanted bullet make for precise, easy application.

I saw some lip neutralizers at the MAC Pro store the other day and while I was curious, I can’t get over my fear of unnaturally pale lips so decided to hold off on purchasing, but Urban Decay’s has me curious.


Surreal Skin Cream to Powder Foundation ($34)
Want porcelain-perfect coverage AND a modern, natural finish? Surreal Skin Cream-to-Powder Foundation is your answer. This ultra-lightweight formula transforms from a decadent cream to a micro-fine powder upon contact with skin. You won’t believe the instant transformation! The light-as-air texture glides on effortlessly and feels as natural as your own skin. (No heavy, greasy, or powdery makeup texture.)

Lighter than liquid, our buildable formula gives you all the coverage you desire, without the pore-clogging effects of heavier foundations – you can even wear it as a concealer.

Hyaluronic Filling Spheres and Pearl Powders hydrate and reduce the appearance of fine lines, while antioxidants, like Vitamins A and C, nourish and protect skin.

And, you Urban Decay fans will LOVE to pull this compact out of your bag! The transparent violet compact features a collage of skulls, flowers and funny creatures. Inside, the double-decker compact houses a mirror, your foundation AND a ventilated compartment for a custom, cruelty-free brush. No more digging to find your foundation brush – it’s included.

Yet another item that’s going on my wishlist! I still haven’t found that perfect cream to powder compact foundation, but based upon the description this one is definitely a contender.


Brightening Complexion Primer Potion ($30)
Dull skin? Fine lines? Disappearing foundation? Try Brightening Complexion Primer Potion under foundation (or alone!) for beautifully moisturized skin that looks brighter and feels tighter.

This lightweight, oil-free, paraben-free formula includes buzz-worthy ingredient Matrixyl 3000, celebrated for its ability to reduce the appearance of wrinkles. Hyaluronic Filling Spheres also minimize the look of fine lines while leaving skin beautifully moisturized. Your skin will look youthful, lifted and firm, and your foundation will apply smoothly, evenly, and last longer!

Ideal for complexions that need moisture, and great for mature skin. But, our Brightening formula gives every skin type a healthy glow.

Let’s hope that Urban Decay decides to adopt some squeeze packaging for their eyeshadow Primer Potion! I’m loving the idea of a brightening/tightening gel primer and I’m dying to get my hands on this.


Pore Perfection Complexion Primer Potion ($30)
Smooth on a little Pore Perfecting Complexion Primer Potion before foundation (or alone!) to totally minimize the look of pores and fine lines. The velvety, paraben-free formula flashes down to a soft-matte finish, without the greasy, heavy feel sometimes associated with foundation primers. The result? Flawless skin with an airbrushed look and feel. Foundation applies smoothly, evenly, and won’t fade away. Ideal for oilier skin, but dry complexions who want pore perfection will love it, too.

If you scroll down a little more you’ll see that Sephora is currently offering a preview sample of this with any order–I’m definitely going to be getting one to review for you all. Hopefully me and my super large pores will like this. To get your own sample enter code: URBANLAB at checkout–and of course be sure to come back to let me know what you think!

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