Mascara Series: Majolica Majorca Lash Expander Mascara Review

April 13, 2008

So I’ve decided to do a series of posts on various mascaras I’ve tried and either loved, hated, or been ambivalent on. I know that most of are on a never-ending quest for that perfect, holy grail mascara and so hopefully this guide will help you decide what to try, or at least what to avoid!


The first mascara I’m reviewing is Majolica Majorca’s Lash Expander. Majolica Majorca is a Japanese brand of inexpensive cosmetics owned by Shiseido.

The claim: This mascara promises to expand your lashes 15x.

The wand
: Lash Expander has a comb applicator, which I’ve always tried to avoid as I’ve found them to be horribly clumpy in general, but this one’s definitely a winner! It separates and defines each lash and should you happen to get a clump, it’s amazing for smoothing it right out.


The formula: Lash Expander is a smooth glossy formula that’s unbeatable for curl. It holds a curl like no other mascara I’ve ever seen, and once on you never have to worry about smudges as this mascara isn’t going anywhere although it can flake every now and then. This mascara makes my eyelashes look long, curled, glossy and black. A few coats of this and the compliments really roll in!

The good: Amazing curl, good length, very black color. Lasts all day and all night.

The bad: This mascara is a PIA to get off! No matter what type of eye makeup remover you use, it seems that there are always bits of this still clinging to your lashes. In addition, it’s a bit of a pain to apply as there are sometimes globs of mascara on the wand that need to be combed out and too much combing sometimes makes my lashes look a bit spidery and crunchy. Also, I’ve had problems with this flaking into my eyes and irritating my contacts horribly.

And a final caveat-Lash Expander doesn’t smudge, but that also means you have to be careful in your application. I tend to get tiny bits of mascara on my upper or lower lid while applying, and those smudges are virtually impossible to get off if they’ve had a chance to dry.

Conclusion: I really like the way this mascara makes my lashes look, but don’t really reach for it anymore since it’s rather time-consuming for me to apply and remove.


Before (stick-straight short and puny lashes):






To see a few more shots of what the Majolica Majorca mascara looks like on me, click here.

RATING: 3.75/5

To read Part 2 of this series, click here.

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